Sustaining small and medium-sized enterprises through financial awareness, access to digital finance in South Africa

Small and medium-sized enterprises (SMEs) have several critical challenges that threaten their capacity to survive thrive. However, access awareness digital platform is fundamental moderate the financial costs develop productivity sustain SMEs financially. Considering this, purpose of this study get empirical information on level management usage platforms in South Africa. The methodological framework included a quantitative research strategy positivist paradigm. Purposive sampling was utilized collect data from 321 out 700 owners, Cochran formula used explain sample size. There were surveys sent out, 304 filled returned (95% response rate). Descriptive analysis, Pearson’s correlation, regression analyses Statistical Package for Social Sciences used. results correlation coefficient establish statistically significant relationship between finances SME Sustainability (r = 0.334), as well 0.549). findings alert managers need improve order meet current demands make better informed choices company success. advantages trading using many available country performance enterprises.